case studies
These case studies cover digital marketing, content creation, SEO, branding and production design, showing how creative execution, strategy and analytics come together across digital and physical projects.
Case Study: Aeria Ambience
Building an AI-Powered YouTube Brand
overview
Aeria Ambience is an ongoing YouTube project built from the ground up using visual production, original music, YouTube SEO, thumbnail optimization and audience analytics. Brand identity, publishing decisions and content direction are continuously refined using channel performance.
creative production & video
The video below demonstrates the complete creative workflow, combining concept development, AI-assisted visual production, video editing, original music, storytelling, branding and YouTube publishing.
key results
- Established a cohesive visual identity across thumbnails, artwork, branding and long-form content
- Grew the channel to 4K+ views and 830+ watch hours within the first six months
- Reached 8.2K views, 1.1K watch hours and 60 subscribers by September 2026, more than doubling six-month views
- Built repeatable AI production workflows for artwork, animation, music generation and video editing
Case Study: Fantasy Fusion AI
Building a Scalable AI Content Studio
overview
Fantasy Fusion AI is an AI-powered content project combining original articles, visual media, technical SEO and publishing workflows. The project explores scalable content production while using search performance and analytics to refine the site over time.
creative direction & short-form video
Visual content was created through AI-assisted image and animation workflows, then refined through editing, pacing, transitions and music to maintain a consistent visual identity across platforms.
key results
- Generated 4.68K search impressions and 179 organic clicks in the site’s first six months, with only a few published posts
- Achieved a 3.8% average CTR and an average Google search position of 14, with no paid advertising
- Reached PageSpeed scores of 98/100 mobile and 100/100 desktop on shared hosting without a CDN
- Redesigned and standardized core pages with responsive layouts, updated AI imagery, clearer content architecture and consistent brand styling
- Improved Site Health to 95% and AI Search Health to 93%, while eliminating all critical site errors
educational blogs
Educational articles support the broader SEO strategy through keyword research, topical relevance and internal linking. Content includes practical AI image and video tutorials, including a collaboration with FlexClip based on firsthand experience with the platform. Click the featured images to read the individual articles, or use the button below to explore the complete collection.
seo, content structure & analytics
The SEO strategy focused on lower-difficulty keywords with meaningful search volume, supported by structured content, metadata optimization and on-page SEO. Search performance was monitored over time to evaluate visibility, ranking trends and content opportunities.
performance optimization
Even with layered visuals and motion elements, the site maintains fast load times and minimal layout shift. This was achieved through responsive image handling, priority loading for key assets, local font hosting, and controlled script timing. These results were achieved without relying on a CDN or high-performance hosting, showing that performance can be achieved through precise optimization choices rather than infrastructure alone.
Case Study: Sereva Skincare
Creating a UGC-Style Social Ad for Instagram Reels · TikTok · Paid Social
overview
Sereva is a fictional Canadian skincare brand created as a spec project demonstrating short-form advertising, UGC-style storytelling, product design and AI-assisted production. The project included an original brand identity, packaging, spokesperson video, product visuals and a finished 15-second vertical ad.
creative production
The campaign was designed to feel platform-native while maintaining consistent packaging, product details and branding across every shot. Canva and Photoshop supported brand development, while AI video tools and CapCut were used for performance, product motion, editing, captions and music.
Case Study: Digital Marketing Ads
Projects for JobPrepped
overview
This campaign set explored how messaging, visuals and format can be adapted for fast-moving social platforms. Work included short-form video, meme-style content and social advertising concepts designed for entry-level marketing audiences.
- Adapted messaging, tone and visual hierarchy for different social formats
- Created short-form video, social advertising and engagement-focused content using Canva and CapCut
Case Study: Production & Signage Design
Work for Sunset Memorial, Run Digital, and Sign World
overview
Production design experience across memorials, commercial signage and dimensional displays, with a focus on precision, fabrication requirements and practical problem solving. Projects involved preparing production-ready artwork and coordinating with manufacturers, installers and vendors through final production.
- Created production-ready artwork for sandblasting, laser engraving, layered signage, vinyl, glass and stencil-based fabrication, with careful control of size, layering and detail.
- Coordinated with production teams, installers and vendors to confirm feasibility and maintain accuracy from digital artwork through final installation.
production-ready vector artwork
Using references and supplied imagery, custom vector illustrations are created and refined for sandblasting production. Each design balances meaningful, personalized details with the line widths, spacing and simplicity required for successful stencil production.
custom memorial design
Extensive collaboration with the family helped ensure every detail reflected their vision. The front artwork was created as detailed vector work and prepared for multiple levels of sandblasting, requiring careful planning of depth, linework and production sequencing.
highfield dimensional signage
I developed the production plan for translating Highfield’s existing brand into dimensional signage using layered acrylic, brushed aluminum, vinyl and printed elements. Production considerations included applying matte vinyl with bleed to the routed “H” and hand-trimming it for a clean finished edge, while the horse detail was given a metal outline to protect the printed surface from chipping.
midpark directory signage
A new tenant directory was designed around a manufactured sign base, with fixed address elements and removable tenant panels to simplify future updates. Horizontal brushed aluminum was selected so vinyl could be removed with less risk of scratching the surface, making the system easier to maintain over time.