case studies

Here you’ll find a mix of data-driven experiments and design-focused projects that combine creative thinking with real-world execution. Some case studies focus on measurable performance, analytics, and optimization using tools like Google Search Console, Google Analytics, Google Tag, PageSpeed Insights, and SEO analysis, while others highlight production workflows, branding, and visual design work. Together, they show how strategy, design, and execution come together using modern design software and AI-assisted tools.

Featured Case Study: Fantasy Fusion AI (Building a Scalable AI Content Studio)

platform results at a glance

  • 4.68K search impressions and 179 clicks within the first six months (with only several published posts)
  • Consistent 3.8% CTR and average Google ranking position at 14 without paid advertising
  • Mobile performance score 91 out of 100 and desktop 100 out of 100 with zero layout shift, achieved without a CDN on shared hosting
  • Built from scratch using AI prompt workflow, clean metadata, image optimization, and structural SEO

creative direction & short-form video

Fantasy Fusion AI was built using layered AI workflows. Imagery was generated through strategic AI prompting, animated using AI tools, and refined in CapCut using transitions, effects, and music to create emotional impact. The result is a visual identity that feels handcrafted, and supported by AI tools rather than be defined by them.

This project was built as an experimentation platform for AI-assisted content production, technical SEO, and publishing workflows, with performance used to validate systems rather than to pursue viral growth.

see the vision

seo, content structure & analytics

The content strategy focused on selecting keywords with strong search volume and lower keyword difficulty (KD), then integrating them naturally into the copy. AI was used lightly to refine phrasing based on those selections. Rank Math helped validate on-page SEO and ensure optimizations were implemented correctly.

search performance results

With limited published content, Fantasy Fusion AI is already gaining organic traction. Impressions and clicks continue to grow while CTR and average position remain stable. This indicates strong keyword alignment and consistent engagement from organic traffic.

performance optimization

Even with layered visuals and motion elements, the site maintains fast load times and zero layout shift. This was achieved through responsive image handling, priority loading for key assets, local font hosting, and controlled script timing. These results were reached without relying on a CDN or high-performance hosting, showing that performance can be achieved through precise optimization choices rather than infrastructure alone.

site performance credentials for jennschmidt.design

The same principles used on Fantasy Fusion AI were applied to jennschmidt.design. Despite using animated avatars, neon effects, and real-time visual interactions, the site achieves near-perfect performance on both desktop and mobile. This proves that expressive design and strong motion can be delivered responsibly through precise control over asset loading, font management, and layout stability, rather than relying on high-end hosting or external CDNs.

Case Study: Digital Marketing Ads for JobPrepped

project summary

  • Created campaign assets including short-form LinkedIn video, meme-style engagement video, and social media ads
  • Designed to grab attention instantly in fast scroll environments
  • Adapted message format and tone to align with entry-level marketer audience and platform algorithms
  • Project success measured through creative execution quality, consistent branding, clarity of messaging, and strategic alignment across channels, rather than long-term analytics

content, paid media & analytics

Work completed through the JobPrepped program focused on developing social media and short-form video assets for platforms such as LinkedIn and Instagram. Visual content was tailored using Canva and edited in CapCut to match channel expectations. Keyword insights were applied to support written messaging, and although live campaign deployment was not required, the process included hands-on experience with content planning, Mailchimp automation, audience segmentation, and conversion-oriented messaging.

Case Study: Dimensional Signage for Sunset Memorial, Run Digital, and Sign World

project summary

  • Created fabrication-ready artwork for complex sandblasted, laser-engraved, and layered signage, ensuring files translated cleanly to production methods
  • Adapted designs for diverse fabrication processes including vinyl etching, glass work, material painting, and stencil cutting, with careful control of size, layering, and detail
  • Coordinated with production and installation teams, including international vendors, to confirm feasibility and maintain accuracy from digital mockups to final installed pieces
  • Performance was evaluated through precision, durability, and production viability rather than digital analytics, with emphasis on long-term physical integrity

memorial & dimensional signage design

Experience in memorial design involves producing fabrication-ready artwork for sandblasting and laser engraving where precision and accuracy are essential. Previous work in dimensional signage included preparing layered construction files and vinyl application assets under strict production specifications. Collaboration with installers and vendors ensured files executed correctly on the first pass. Across both areas, design decisions consistently accounted for stencil constraints, material behaviour, and long-term durability, resulting in reliable production-ready outcomes.