Welcome to
case studies
A collection of projects that combine creative vision with performance-first thinking.
Featured Case Study: Fantasy Fusion AI
ignite the sky
A phoenix rises. A dragon paints the sky with flame. A soft glow of embers lingers in the glow they leave behind.
Fantasy Fusion AI is a storytelling portfolio shaped by visuals like these, where design and AI push imagination further.
Performance, SEO, & Prompts
Case Study: Digital Marketing Ads for JobPrepped
content strategy & creation
- Created infographics, memes, and videos using Canva and CapCut
- Repurposed blog and graphic content across social media platforms
- Created blog content using insights from Ahrefs and Semrush
- Built backlink strategies through competitor and keyword research
paid media & customer journey
- Wrote landing page copy to support PPC ad performance goals
- Defined PPC audiences and used A/B testing strategies to boost results
- Built automated email flows with funnel-stage messaging triggers
- Used Mailchimp to deliver content aligned with customer journey
analytics & performance tools
- Analyzed SERPs and keywords using Semrush and Ahrefs data
- Monitored user behaviour to improve targeting and content focus
- Adjusted strategy based on campaign metrics and engagement trends
- Tracked CTRs, CAC, ROI, and growth metrics across all campaigns
Case Study: Dimensional Signage
graphic design
- Inspired by a long-standing passion for design and creativity
- Combined whimsical illustration with Photoshop techniques
- Showcases adaptability across digital styles and tools
- Reflects years of experience in visual storytelling and design with any software
memorial design
- Custom memorial created in collaboration with family
- Features multi-depth sandblasting and carved roses on pillar
- Polished granite cross outline adds visual contrast
- Heart artwork created with design expertise; laser engraving done in China to minimize errors
highfield reception
- Corporate logo developed into layered dimensional signage
- Black acrylic letters paired with white vinyl over black square
- Printed horse and “H” adjusted to avoid cracking
- Wall decal and paper templates created for layout and precise installation
geometrix glass plaque
- Dimensional sign constructed with etched glass and exact hole placement
- Features multi-depth sandblasting and carved roses on pillar
- Translucent vinyl layered over custom train illustration
- Metal letters prepared with mounting tape for accuracy
- Custom stencil and paper template designed for guided installation
design & strategy
- Subtle fantasy-inspired aesthetic adds personality
- Consistent typography and colour palette for visual harmony
- Responsive layout ensures smooth, mobile-friendly viewing
- SEO content structure created with Rank Math plugin
- GTM, Google Console, and Site Kit: integrated for analytics and traffic
development & performance
- Streamlined WordPress theme architecture with WPCode
- Optimized loading of fonts and AVIF/WebP/JPG images
- Preload and lazy load strategies improve LCP optimization
- Lighthouse-tested for overall speed performance
- Plugins include Autoptimize, Asset Cleanup, and WP Optimize
ai tools & content creation
- Leonardo AI with Hailou AI for stunning visuals and animation
- ChatGPT crafts rich prompts and layered storytelling
- Capcut adds editing, music, and cinematic transitions
- Creative Suite for graphics, sizing and image optimization
- AI enhances both imagination and marketing impact
